Competition for customer-pay service dollars is fierce. How can dealerships attract more business? Just as in sales, you need to answer the “why buy” question in consumers’ minds and position yourself as a trusted authority. Value proposition videos are an easy and inexpensive way to accomplish this. Create a series of service-focused videos to post on your website, use in email marketing campaigns, and post on social media profile pages. Here are several recommendations for videos that will attract car owners looking for repair options, as well as to build customer trust. Ideally, every time a customer buys a car

Email campaigns have long been a reliable marketing tool for dealerships, but did you know you can get even better results with video email campaigns? According to CampaignMonitor, using video in email marketing campaigns increases open rates by 19 percent, click-through rates by 65 percent, and reduces unsubscribes by 26 percent. With stats like these, why wouldn’t you embrace video email marketing? As more dealerships incorporate the use of video into their email marketing strategies, they are heeding the advice of marketing and advertising partners who advocate developing expensive videos for single-purpose campaigns. You want a new campaign? A new

A typical vehicle display page (VDP) listing mentions all of the features that automakers think are important, like horsepower, MPG, and performance. Listings also include key features such as backup cameras, wheel type, and infotainment information. This is all vital information and certainly car shoppers take note of these features as they are searching for a vehicle. But what about the features they want that are not listed on the VDP? A major benefit of making live walkaround inventory videos is that you can do an energetic sales presentation designed to make car shoppers want that vehicle—the one in your

According to the 2022 Capital One Car Buying Outlook, 77 percent of dealers believe that the car buying process is transparent, but only 26 percent of consumers believe that the car buying process is transparent. What is causing this gap in perception? Transparency during the car-buying process simply means giving the customer what they want. When a car shopper first contacts a dealership, the first thing they want to know is whether the vehicle is available, what the price is, and what their personalized payment is, according to a 2021 study conducted by Marchex and Root & Associates. Next on