At a dealership, it’s important to establish customer trust on two different levels; trust in your dealership brand and trust in your individual employees, because they are the front-line representation of your brand. Videos are an ideal medium for building that trust. Videos bring your dealership brand and your employees to life, making it easy to convey your values, expertise, and professionalism. To build customer trust, create four types of videos and post them on your website, social media platforms, and use them in your email marketing. Inventory and Walkaround Videos Credibility builds trust, and the key to being credible

The popularity of inventory walkaround videos has grown, and I love seeing it. What I don’t understand is this—why aren’t those same videos on your website, AutoTrader, Cars.com—all the other touchpoints that you are paying money to market your inventory, and where “in-market” shoppers are looking? The reason you are taking the time to walk out to the car, complete your walkaround, and upload your video to Facebook is that you know people on Facebook will love the video and want to come down to your store and see the car for themselves. Isn’t that your goal with your website

Why does everyone like Super Bowl commercials? Heck, some people watch the Super Bowl just to see them! Companies spend millions of dollars for a 30-second slot both during and leading up to the Super Bowl. And why do consumers like them? Because they are entertaining and use video to tell help companies tell stories. Emotion sells, but so does information.  Especially when you can transfer your information in a more emotional manner, and that is exactly what utilizing videos does. They also make those companies memorable and help gain brand exposure as people continue to discuss them around the

Video marketing has come a long way over the last few years. However, an increasing number of dealerships are creating great video content but then wondering why it isn’t delivering the desired reaction it was created to achieve. I get a lot of calls asking if I can provide some insight into why this great content sometimes seems to go unnoticed. More often than not, it is because the videos are missing one key fundamental element of marketing: a Call-to-Action (CTA). As with all your other marketing mediums, you can give a consumer information, but without having an effective call

At Flick Fusion we strive to educate dealers about the importance of integrating video into your marketing strategy and customer communications. We do this through our blogs – featured by Digital Dealer, AutoSuccess– and other sites, in addition to webinars and in-person educational events. Our goal is to provide quality education to dealers throughout the year. It is our belief that you can never stop learning. And the simple fact is that video will help dealerships engage more customers and sell more cars! Here is a sneak peek at some upcoming events in 2022 that we have scheduled: March 11-13